On Tuesday, September 12, the entire IMRIS team gathered for a company-wide celebration of several major milestones: the two-year anniversary since being acquired by Deerfield Management, significant growth with record revenue generation, and the unveiling of a new brand identity.
The evening began in a theater with a single violinist playing a striking melody, joined by a guitarist and a chalk artist standing beneath his 10-foot tall creation. In vibrant blues and purples stood the illustration of a human brain and a bold, caption that read, “We think. Therefore, we are IMRIS.” As a pair of narrators took the stage, they told an animated story of how IMRIS was born from a single thought, which became a symphony of thoughts, involving minds of all kinds working together for a single purpose.
Andy Flanagan, IMRIS President and CEO addresses IMRIS global employees.
The human mind is both the analogy and the literal representation of the story, and the new brand that was unveiled, “IMRIS: for the Human Experience.” The brain is the outcome that IMRIS exists for as well as the model for the unique, integrated and highly customized solutions they create.
“The human experience, to me, means never forgetting why we are here and what we can do to impact patients’ lives in a positive manner,” said IMRIS employee Mark R.
As the evening unfolded, the team celebrated an incredible corporate comeback story. Just over two years ago, under previous ownership, IMRIS was preparing for bankruptcy. In August 2015 through a reorganization and the backing of $6 billion parent company Deerfield Management, IMRIS emerged under a new LLC, leadership and focus. Since the acquisition, strong business growth and management execution has resulted in record EBIDTA generation and 44% revenue growth in 2016, as well as 68% growth in 2017 YTD contract bookings by winning multi-million dollar deals with hospitals around the world . In addition, IMRIS has and will continue to add a significant number of new employees to support current business as well as future growth.
As a proven leader once again in the intraoperative imaging space, the new brand establishes a deeper vision the company has to elevate not just the medical experience, but the human experience. IMRIS goes beyond technology solutions to focus on the people impacted by the work – physicians, clinicians, hospital administrators and, most importantly, patients and their families. The brand was developed in part to communicate IMRIS’ new position in the industry: not only as a provider of premier medical technology, but as the world’s foremost provider of robust consulting solutions for intraoperative imaging. With this new focus, IMRIS unveiled a new four pillar business process – Consult, Design, Create, Support – that will guide their services and product development going forward.
“We’re charting a new path around the human experience, because that’s what matters in the end,” President and CEO Andrew Flanagan said as he addressed his team. “If you want to know how I feel about something, think about how it impacts the humans involved – the neurosurgeons, the patients and their families – that’s the human experience.”